Performance Marketing Lead (Paid Growth)

Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more

Performance-first + accountable: CAC + payback.

Extremely data-driven: funnels → cohorts → payback

Own channel strategy + budgets across the platforms above.
Build campaign architecture (targeting, bidding, pacing, landing pages).
Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
Own measurement + tracking from click → paid user; improve attribution quality.
Automate ops/reporting/analysis to move faster with less manual work.
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
We are open to either.

Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
Creative: strong angles
AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
Experienced in SaaS/software