Regional Sales Manager, UK Public Sector

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, c...

The Account Executive – UK Public Sector is a key role responsible for driving sales growth and expanding Horizon3.ai's footprint across UK public sector organisations. The focus is on acquiring new accounts within local government (non-defence), local NHS and healthcare bodies, local authorities, blue light services, and higher education institutions — building strong relationships, ensuring customer satisfaction, and driving long-term retention.
The successful candidate will have a proven track record in selling cybersecurity technologies to UK public sector buyers, navigating government procurement frameworks, and exceeding sales quotas consistently. They will also be adept at establishing and nurturing Channel Partner relationships, with pre-existing connections with key public sector resellers and system integrators in the region being a crucial requirement.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. 
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Public Sector Sales Experience: Minimum of 5 years of successful sales experience in the cybersecurity or technology industry, with at least 2 years selling directly into UK public sector accounts (e.g. central government departments, NHS trusts, local councils, emergency services, or higher education).
Introduction of New Solutions: Demonstrated success in introducing and selling new, disruptive cyber software solutions to risk-averse public sector buyers.
Quota Achievement: Proven ability to exceed sales quotas consistently quarter over quarter.
Government Procurement Expertise: Strong working knowledge of UK public sector procurement frameworks including G-Cloud (Crown Commercial Service Digital Marketplace), Crown Commercial Service (CCS) agreements, and other relevant framework vehicles.
Compliance & Standards Awareness: Familiarity with UK government cybersecurity standards and initiatives including Cyber Essentials, Cyber Essentials Plus, NCSC guidance, and the Public Sector Network (PSN) standards.
Go-to-Market Planning: Can build, present, execute and adapt a business plan to surpass the bookings quota and that unites all demand generation functions e.g. Channel, Marketing etc.
Marketing: Take a proactive role in developing and running marketing activities including events, messaging and customer advocacy
Channel Partner Management: Experience in establishing and monetising strong Channel Partner relationships, with existing relationships with public sector-focused resellers, system integrators, or consultancies being essential.
Sales Process Management: Proficiency in managing all aspects of the sales cycle, including qualification, proof of value, forecasting, negotiation, and deal closure — including longer public sector procurement cycles.
Post-Sales Management: Ability to manage and drive the post-proof of value ROI process.
CRM and Pipeline Management: Experience in accurately tracking and managing customer information in a company-provided CRM, and maintaining an accurate pipeline and forecast in Salesforce (SFDC).
Product Presentation and Demo: Capability to present and demonstrate Horizon3.ai solutions effectively in both virtual and in-person meetings with technical and non-technical stakeholders, including IT leads, CISOs, and senior procurement officials.
Independent and Team Player: Demonstrated ability to work independently while collaborating effectively with distributed sales, support, and success teams.
Sales Methodology: Familiarity with Challenger or Question-Based Selling methodologies. MEDDPICC training is valued but not mandatory.
Sales and Marketing Tools: Familiarity with sales enablement tools including Salesforce, Gong.io, Outreach.io, LinkedIn Sales Navigator, ZoomInfo, and Slack.
Sales Experience: Minimum of 5 years in a sales role in cybersecurity or SaaS technology, with a clear focus on public sector accounts
Industry Experience: Preference of a minimum of 2 years working in the UK Public Sector for a SaaS or Cybersecurity vendor
Public Sector Network: Established relationships with decision-makers across UK public sector verticals such as NHS, NHSX, local government, higher education, or blue light services
Education: A university degree or equivalent work experience required
We are a remote working company for most roles and location. This role may require up to 50–60% travel within the UK to attend customer meetings, public sector events, and industry forums (e.g. Govtech, NCSC CyberUK). Job-related travel expenses are claimable, reviewed by your manager.