About the Job
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.
CoLab users are highly skilled engineers, and our go-to-market teams have to earn their credibility fast. The Technical Enablement Specialist makes sure every AE can walk into a room with a mechanical engineer and earn that credibility in the first 20 minutes. You will own industry and demo readiness end to end — bu...
Key Responsibilities
Manage and deliver all industry and mechanical-engineering training for every company new hire — the shared foundation in how mechanical engineers work, how they buy, what they care about, and the terminology that earns (versus loses) their trust.
Own discovery (disco) and demo certification for Account Executives end to end — define the rubric, run live assessments, and withhold sign-off until a rep genuinely passes. No AE runs a discovery call or demos to a customer uncertified.
Build and maintain the industry fluency curriculum, and systematize existing technical onboarding content so it is assessable, measurable, and certified against — not just delivered.
Run live technical coaching sessions for new hires and reps needing remediation — real-time practice and feedback, not only recorded, but including on-demand content.
Establish a certification renewal cycle and keep the curriculum current — refreshed within two weeks of any major product release.
Own product training fluency across the team — work tightly with PMM and the Solutions Engineering team to deliver or co-deliver product trainings, certify reps on new and existing functionality, and follow through to make sure the knowledge sticks.
Zero AEs run a discovery call or demo with a customer without passing certification — no exceptions.
Industry fluency pass rates are tracked at onboarding and the 90-day mark, and improve cohort over cohort.
Technical curriculum is refreshed within two weeks of any major product release.
All reps are kept up to date on every product release and are fluent in the business value, features, and use cases they need to sell.
Average rubric-based demo quality scores improve quarter over quarter.
Required Skills & Abilities
3–6 years as a Solutions Engineer or Pre-Sales Engineer who has run hundreds of technical demos.
A direct industry background in mechanical engineering, manufacturing, enablement or product design — you have either worked as a mechanical engineer or sold and supported as an SE within a complex mechanical space (automotive, aerospace, heavy equipment, medical devices, or similar).
Deep, hands-on knowledge of CAD and PLM tools.
A natural aptitude for teaching and coaching — you can break down complex concepts for a non-technical audience without condescension. Formal training experience is welcome but not essential.
Experience building or contributing to technical enablement curriculum, not just delivering it.
A collaborative relationship with Product and PMM — you see yourself as a bridge between the field and the product org.
Excellent communication (written/verbal), facilitation skills, and the ability to break down complex topics to easily train stakeholders.
Experience using conversation intelligence tools like Gong or Chorus to support a strong coaching culture.
Experience working at a software-as-a-service company.
The ability to tackle large, ambiguous challenges you haven’t faced before.
Advanced CoLab knowledge across all products.
Familiarity with common sales methodologies (Sandler, Challenger, Command of the Message), MEDDPICC, and the 3 Whys.
AE Onboarding Manager — you plug into every AE cohort as the facilitator for technical and demo content; they handle scheduling, you deliver and certify.
Field Enablement Coach — you take the technical objections they surface in call reviews and turn them into curriculum updates or targeted sessions, co-running coaching when an issue is rooted in technical fluency.
Product & PMM — you partner closely to deliver and co-deliver product trainings, translating release notes and positioning into updated demos and certifications within the two-week SLA.
Revenue Excellence leadership — you report certification pass rates and flag reps struggling technically, escalating persistent gaps that may point to a hiring-bar issue.
