About the Job
Senior Social Media Manager - Contract- Maternity leave coverage
We’re building the most trusted, evidence-based education platform in women’s midlife health—and social is one of our most powerful growth and cultural channels.
This isn’t a “post and report” social role. This is an opportunity to help make Midi the most trusted, talked-about, and shared voice in midlife health by creating platform-native content that reaches millions of women, earns meaningful engagement, drives brand relevance, and supports real business outcomes.
Key Responsibilities
As Senior Social Media Manager, you will own the day-to-day strategy, creative direction, and execution of Midi’s social channels, including: Instagram, TikTok, Facebook, LinkedIn, Threads, and YouTube. You’ll help define how Midi shows up culturally, build community, create content that earns attention, and establish social as a meaningful driver of brand awareness, engagement, and growth.
Reporting to the Director of Content, you’ll partner closely with influencer, creative, growth, integrated, lifecycle, community, editorial, PR, and clinical teams to ensure social insights and storytelling are integrated across the customer journey.
Develop and execute Midi’s social media strategy across platforms, defining content pillars, audience engagement strategies, and channel priorities.
Establish platform-specific approaches that balance brand consistency with native social behavior.
Stay ahead of platform updates, emerging formats, and cultural trends to continuously evolve our approach.
Identify opportunities to increase brand awareness, share of voice, and community engagement in women’s midlife health.
Own the social content calendar and oversee content development from concept through publishing.
Create and refine workflows that enable consistent, high-quality, platform-native execution.
Partner with creative, design, video, and external partners to bring social concepts to life.
Develop content that educates, entertains, inspires conversation, and fuels word-of-mouth.
Analyze channel performance, audience behavior, and cultural trends to optimize content strategy.
Lead test-and-learn experiments across platforms, formats, and storytelling approaches.
Translate social insights into actionable recommendations for marketing and brand teams.
Develop content and engagement strategies that deepen relationships with patients and prospective customers.
Monitor social conversations and identify opportunities to participate in and lead cultural moments around women’s health.
Partner with community, PR, and influencer teams to amplify meaningful moments and manage reactive opportunities.
Use audience feedback to inform broader marketing and customer insights.
Required Skills & Abilities
7+ years of social media experience at a consumer brand, agency, or high-growth organization with demonstrated success growing audiences and driving engagement.
Proven experience building and scaling social presence across multiple platforms.
A portfolio showcasing social-first creative thinking, platform-native storytelling, and measurable results.
Strong understanding of social strategy, content creation, community building, paid media, analytics, and digital consumer behavior.
Ability to balance big-picture strategy with hands-on execution, including content development, production, and publishing.
Strong creative instincts with excellent writing and storytelling skills.
Deep knowledge of social platforms, emerging trends, algorithms, and online culture.
Strong analytical mindset with experience using data to inform creative decisions.
Excellent collaboration skills and the ability to influence cross-functional partners.
Ability to thrive in a fast-paced environment, manage multiple priorities, and adapt quickly.
Experience in healthcare, women’s health, wellness, or another high-trust category.
Experience with creator, influencer, or ambassador programs
Startup or high-growth company experience.
At this time, Midi is unable to provide visa sponsorship. All Candidates must be authorized to work in the United States without current or future sponsorship needs.
Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at careers@joinmidi.com.
Midi Health is an
