About the Job
Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers.
By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.
Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste las...
Key Responsibilities
We're looking for a Brand Designer to join Marketing as our dedicated, in-house owner of Afresh's visual brand. This is a newly created, full-time role: you'll be embedded in our day-to-day workstreams, carrying context across projects rather than parachuting in for one-off requests. You'll partner closely with marketing leadership and content strategists, who bring strategy and messaging — while you own format and visual execution, taking ideas from concept to final, production-ready work across web, video, sales enablement, campaigns, and events.
Own execution of Afresh's visual brand across web design, video and case studies, sales enablement (decks, one-pagers), campaign creative, and event/booth design.
Partner with marketing leadership and content strategists to translate strategy and messaging into polished visual work — owning format and visual communication so the broader team can focus on story and substance.
Lead design end-to-end on major initiatives (website updates, product launches, campaigns, videos), from concept through final, production-ready files.
Build and maintain a scalable design system and templates — decks, one-pagers, social, event graphics — so the wider team can stay on-brand between dedicated design projects.
Set the standard for how the rest of the company uses AI-assisted design and creative tools, so AI-generated output looks and feels like Afresh rather than generic AI output.
Turn around time-sensitive requests (24–48 hours) for sales, events, and leadership without sacrificing quality or brand consistency.
Bring a point of view and original concepts to the table — shaping the creative brief, not just executing it.
Manage multiple concurrent projects and shifting priorities independently, with minimal day-to-day oversight.
Plan and coordinate logistics for events, including, but not limited to, booth design, materials, and scheduling.
Required Skills & Abilities
7+ years of brand or graphic design experience, ideally spanning both agency and in-house work, with a track record of owning a brand end-to-end.
A strong portfolio across multiple formats: web design, video/motion or case studies, presentation and sales decks, and print or event collateral.
Experience building and scaling brand or design systems that keep a growing, fast-moving team consistent.
Familiarity with AI design and creative tools (e.g., Midjourney, generative design features in Figma or Adobe) and a strong point of view on using them without producing generic, obviously-AI output.
Excellent communication and time management; able to balance urgent 24–48 hour turnarounds alongside longer-term projects.
Proficiency in Figma,Framer,Google; video editing experience is a plus.
B2B tech or SaaS marketing experience is a plus.
