About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Minimum 5+ years SEO experience with proven experience in SEO onsite and offsite and technical SEO for leading brands
Ability to juggle several tasks at once and consistently to deliver high-quality work to timescale
Understanding of Generative Search Optimisation (GSO) and AI-driven discovery, including optimisation for LLMs , AI Overviews, and conversational search interfaces
Experience using and interpreting LLM visibility and tracking tools and defining next-generation KPIs beyond rankings .
Ability to translate traditional SEO strategies into AI-first search environments, including structured data, entity optimisation, E-E-A-T, and content designed for synthesis by generative engines.
Proven ability to manage multiple workstreams simultaneously, delivering high-quality outputs to deadline in a fast-paced environment
Skilled in identifying growth and innovation opportunities, including those outside scope, and confidently pitching these to internal and client stakeholders
Proactive in anticipating challenges in a rapidly changing search landscape, and developing strategic, forward-looking solutions
Knowledge in SEO and analytics tools, including GA4, Search Console, crawling tools, ranking platforms, and emerging AI search monitoring tools
Understanding of web technologies and architecture (CMS platforms, rendering, indexing, site performance, APIs, structured data)
Ability to create compelling strategic narratives, including client proposals, that incorporates AI/search evolution with the support of Business Directors
Strong communication, influencing, and negotiation skills, with the ability to simplify complex AI/search concepts for non-technical stakeholders
Highly motivated and able to work and learn independently and as part of a team
Ability to take responsibility for own work and to make sure that others deliver in support of you
Flexibility - willingness to pick up tasks for others
Quick to learn, and keen to develop
Attention to detail
