Analytics Associate Director

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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2617 - Analytics Associate Director - GCS

We are seeking an Analytics Associate Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with a leading advertiser, JLR, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
Experience in analytics, measurement, data science, or a related field
Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
Well-developed problem-solving skills and the ability to think critically and creatively
Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello. Ability to project manage analytics projects.
Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
Stay up-to-date with the latest industry trends and advancements in data science and analytics
Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.

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