About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About EssenceMediacom: A Leading WPP Media Brand
Key Responsibilities
We’re seeking an experienced Retail Media Account Director to come and join the growing community in WPP Media’s Commerce Practice.
We’re looking for a skilled Commerce Media Account Director to lead key client accounts across Amazon Sponsored Ads, Amazon DSP, CitrusAd, Criteo & Kevel. You’ll be a senior member of the team, responsible for translating your client’s business objectives into media strategies, while also ensuring operational excellence and coaching your team of commerce media specialists.
Act as the day to day senior contact for key clients, providing strategic guidance across Amazon and additional retailers utilising CitrusAd, Criteo & Kevel.
Build and oversee performance-driven media plans (leveraging Sponsored Advertising, DSP, onsite/offsite retail audiences)
Ensure campaigns are executed to the highest standard, including QA, pacing and optimisation
Lead business reviews with clear narrative on the impact of media including but not exclusive to ROAS, new to brand share, and retail sales impact
Develop test and learn roadmaps to drive client innovation in targeting, bidding and new retail media formats
Manage scope, forecasting, budgets and profitability across your accounts
Line manage and mentor a team of activation specialists, setting standards for quality and delivery
Collaborate with internal teams to ensure we are driving a full funnel approach to media for our clients
Help o drive process automation through adoption of technology and efficient ways of working.
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Proven media agency background
Strong hands-on experience running campaigns in Amazon Sponsored Ads and DSP
Solid working knowledge of CitrusAd and Criteo (onsite and offsite retail media)
Confident managing senior client stakeholders, simplifying complex performance results into clear recommendations
Passion for coaching and building capability in your team
Experience of Amazon Marketing Cloud (AMC) or retailer clean room analytics would be a nice to have but not required
Exposure to wider commerce channels (e.g. Tesco Media)
