Digital Planning Manager

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

We are searching for a talented, enthusiastic, and creative individual to join our OpenDoor team as Digital Planning Manager, MGM Theatrical. This is a full-time position based in London. 
This role sits within the central digital and biddable hub for MGM — a team built to lead innovation, platform governance, and scalable digital campaign delivery across global markets. The hub works closely with central data and tech teams, local activation teams, and media partners to drive adoption of shared standards, ensure cross-market consistency, and continuously improve performance at scale. 
This is an exciting time to join the account. MGM's theatrical slate is one of the most ambitious in the industry, and this team is primarily tasked with leading central trailer and content breaks and pan-regional partnerships — delivering media-first opportunities and genuinely unique campaigns that make movies matter to audiences worldwide. 
The Digital Planning Manager is a genuinely multifaceted role. You will be a trusted, client-facing member of the team with regular direct contact, while also managing key media partner relationships from briefing through to post-campaign reporting. You will oversee the Digital Planning Executive, support the Digital Lead in delivering strategy and recommendations, and take ownership of campaign workstreams from start to finish. You will know your campaigns inside out and take real pride in the standard of your delivery. 
This role reports into the Digital Lead. 
Become a trusted day-to-day client contact, developing a genuine understanding of MGM's business and maintaining regular contact through weekly calls, campaign updates, and campaign performance reviews 
Contribute to client-facing outputs including campaign strategies, reporting, and digital planning recommendations — delivering clear, value-added insights 
Anticipate client needs and escalate risks or issues to the Digital Lead early 
Build and lead strong relationships with key media partners from briefing through to post-campaign reporting 
Stay close to platform developments and innovation opportunities, bringing relevant recommendations to the team and clients 
Support the Digital Lead in securing first-to-market opportunities, betas, and exclusive executions — and ensure markets benefit from global partnerships and added value 
Identify and bring forward media-first opportunities and innovative pan-regional partner executions unique to the entertainment and theatrical space 
Develop and deliver digital strategy and ideation that brings the MGM brief to life — thinking creatively across biddable channels, pan-regional partnerships, and central trailer and content breaks 
Contribute recommendations on channel mix, pacing, and budget allocation, and play an active role in trailer planning across the full theatrical release cycle 
Support KPI forecasting and measurement frameworks, and develop fluency in OpenDoor planning tools to train others on their use 
Manage campaign workstreams end-to-end — from planning and trafficking through to QA, finance, reporting, and post-campaign analysis 
Own and maintain campaign taxonomy standards including naming conventions, campaign structures, and tagging hierarchies across all markets and platforms 
Ensure all campaigns are booked, reconciled, and delivered to the highest standard of accuracy within required deadlines 
Act as an escalation point for activation teams and local markets, troubleshooting issues with speed and precision 
Support the Digital Lead in coordinating with local markets — ensuring global frameworks are correctly applied and adapted where genuine local nuance requires it 
Help facilitate market updates and ensure local teams can access the full value of global digital deals, partner relationships, and added value opportunities 
Manage the reporting process with analytics teams, ensuring campaign performance reviews are delivered accurately and on time 
Deliver reporting outputs that go beyond the numbers — providing actionable recommendations and contributing to post-campaign learnings 
Act as direct line manager to the Digital Planning Executive — managing their workload, supporting their development, and reinforcing high standards of accuracy and craft 
Manage upwards as well as downwards — keeping the Digital Lead informed and escalating appropriately 

Experience in digital media, with a strong level of expertise in digital activations and working with media partners on multi-market campaigns 
Genuinely passionate about entertainment, movies, and the theatrical space — you understand what makes this category unique and bring that energy to your work 
Proven experience managing campaigns end-to-end, with a track record of accurate, high-quality delivery across paid social, programmatic, video, and/or display 
Strong project management skills with experience managing multiple workstreams simultaneously without letting standards slip 
Highly organised with exceptional attention to detail 
A creative thinker who enjoys ideation and can translate a client brief into genuinely exciting digital recommendations 
Proven people management and leadership qualities — comfortable being a direct line manager and developing junior talent 
Trusted and confident in a client-facing capacity — able to build relationships and manage expectations with professionalism 
Proactive, logical, and practical approach — knows when to act independently and when to escalate 
Ability to manage upwards as well as downwards 
Experience working on theatrical, entertainment, or release-driven marketing campaigns 
Familiarity with Amazon Ads, AVOD ecosystems, or studio-aligned digital activation models 
Awareness of Amazon DSP (ADSP) and its application within entertainment and theatrical marketing 
Exposure to WPP Open or similar global operating platforms 
Experience with platform partnerships, beta testing, or innovation pipelines