Strategic Partner Manager

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blo...

The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critic...

The Strategic Partner Manager (SPM) supports the ongoing success of creators across the Twitch Partner program and plays a vital role in bringing new creators into the ecosystem. This role spans Creator Recruitment, Account Management, and Community Engagement, requiring a balance of analytical thinking and relation...

The role will work from Madrid, Spain and report into the Director of Global Spanish Partnerships.
Identify, evaluate, and reach out to high-potential creators who are new to Twitch or transitioning to livestreaming
Guide creators through structured onboarding covering analytics, audience development, channel setup, and monetization fundamentals, support.
Conduct stream reviews and support test-streaming to ensure smooth creator starts
Maintain visibility in emerging creator communities across platforms (TikTok, YouTube, Instagram, etc.
Serve as primary point of contact for a portfolio of Twitch Partners
Provide timely, high-quality support and guidance on Twitch products, policies, and best practices
Maintain accurate documentation of creator interactions and portfolio data in Salesforce
Collect and log partner feedback to inform product development and messaging
Community Management & Events (15% of time)
Support planning and execution of IRL events to deepen creator relationships
Maintain active presence in Partner community spaces (e.g., Discord)
Represent Twitch at creator community moments as a brand ambassador
Document creator insights and event outcomes
Generate and maintain reports on creator performance and engagement
Analyze data to identify trends and opportunities within creator portfolio
Participate in cross-functional meetings and initiatives
Support development of scalable solutions for creator needs
Work closely with Marketing, Product, Sales, and other teams
Participate in regular team meetings and planning sessions
Share insights and best practices with broader partnerships team
Contribute to process improvements and team initiatives
Creator recruitment and onboarding targets
Partner retention and satisfaction rates
Response time and quality of support
Event participation and outcomes
Documentation quality and timeliness
Cross-functional collaboration effectiveness

Bachelor's degree or equivalent practical experience
3+ years of experience in client/partner management, content acquisition, or related fields
Demonstrated experience in relationship management and business development
Strong analytical and communication skills
Fluency in English (written and verbal)
Experience in digital media, gaming, or creator economy
Knowledge of content creation platforms and livestreaming industry
Experience using CRM systems (e.g., Salesforce)
Project management experience
Additional language skills relevant to the region