Field Marketing Manager, SMB and Mid-Market - EMEA

The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve ...

We’re looking for a strategic, results-oriented marketing leader to drive our marketing engine for SMB and Mid-Market segments across EMEA, with an emphasis on Ideal Customer Profiles. This segment represents a massive portion of Europe’s economic fabric and is a critical driver of our ambitions in the region.

This is a senior individual contributor role for someone who thrives at the intersection of strategy, execution, and cross-functional influence. You'll translate global priorities into locally resonant programs, ensuring that audiences in the SMB and Mid-Market space have high-quality, insight-driven experiences thr...

This is a senior individual contributor role for someone who thrives at the intersection of strategy, execution, and cross-functional influence. You'll translate global priorities into locally resonant programs, ensuring that audiences in the SMB and Mid-Market space have high-quality, insight-driven experiences throughout their lifecycle, from early exploration to long-term partnership.
The ideal candidate is data-driven, has an unbridled passion for working hand-in-hand with regional sales teams to drive successful user outcomes, and is excited about building a high-velocity revenue engine.
Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles
Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities
Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems
Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals
Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner
Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets
Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices, and innovate ways to educate a diverse range of personas about the value that Stripe delivers to businesses

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing
Proven track record of defining and executing B2B marketing strategies that successfully drive metrics, key performance indicators, and pipeline generation
Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences
Strategic mindset with strong problem-solving capabilities and a data-driven approach to decision-making, along with a deep understanding of full-funnel journeys and marketing technology like Salesforce
Experience scaling programs through agency resources and collaborating across key go-to-market stakeholders
A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment
Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies
Understanding of the payments, financial technology, and ecommerce industries and partner ecosystems
Demonstrated success delivering marketing programs with and through consulting and technology partners