About the Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Key Responsibilities
We are looking for a Social Creative who doesn’t just “do social” — but genuinely lives and breathes it.
This role is for someone who is deeply immersed in social platforms, internet culture, creators, trends, and the fast-moving nature of how people actually engage online. You instinctively understand what works on social, what gets ignored, and what earns attention.
You’ll be responsible for generating bold, social-first ideas and turning them into content that feels native to each platform — not adapted for social, but made for it from the start.
You’ll work closely with strategists, designers, account teams, and producers to help bring ideas to life across a high-profile client account, contributing to work that runs across always-on content, campaigns, and real-time cultural moments.
Develop ideas that are born in social, not adapted into it
Turn strategy and insight into culturally relevant, platform-native creative
Bring strong, opinionated thinking into brainstorms and creative development
Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms
Constant awareness of trends, creators, formats, memes, and cultural shifts
Proactively bring ideas for how brands can show up in culture in real time
Develop strong social concepts across copy, visual direction, and content ideas
Collaborate with design, motion, and production teams to bring ideas to life
Ensure work feels native, relevant, and engaging on every platform
Work closely with multidisciplinary teams in a fast-paced environment
Respond quickly to feedback and evolve ideas at pace
Contribute to always-on content and reactive opportunities
Maintain a high standard of creative craft across all social outputs
Ensure ideas are clear, sharp, and culturally relevant
Support delivery of content calendars and campaign rollouts
Required Skills & Abilities
Live and breathe social media, internet culture, and digital creativity
Have experience in a creative, social, content, or digital role (agency or in-house)
Be naturally ideas-led and confident contributing creatively in fast-paced discussions
Understand what makes content native to platforms, not just formatted for them
Be highly tuned into trends, creators, and cultural moments in real time
Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling)
Be excited by experimentation, speed, and constant evolution
Agency experience working specifically on social-first or integrated digital campaigns
Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms
Understanding of design, motion, or content production workflows
We’d love to hear from you if this sounds like the right next step.
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as
Life Assurance
Permanent Health Insurance
BUPA
Flexible hybrid-working schedule
Enhanced family friendly policies
Well-being Programme
Employee Assistance Support
Cycle to Work Scheme
Eye Care and Glasses Vouchers
Season Ticket Loans
WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.
