Business Development Representative

Agents are starting to sell, buy and operate on behalf of companies. But before an agent can close a deal, qualify an account, route a lead or assess risk, it has to answer a basic question: which company is this?

Today, that answer is messy, and no one answers it reliably. Business identity lives across CRMs, ERPs and third-party datasets full of duplicates, missing parent companies, stale addresses and incorrect enrichment. The cost shows up across the enterprise: sales teams miss revenue opportunities because they lack the...

Humans have worked around that mess for years. Agents cannot. They need a reliable business identity layer they can trust.

This is the perfect role for either a sales-minded generalist, or a top-performing SDR/BDR.
 
At Kernel, we have an outbound sales motion that works, and our top performers hit their targets and get promoted fast (within 12 months).
 
The outbound sales team is the basis for how fast Kernel can grow, so this is a high impact and high visibility role.
 
To help scale the team, we’re looking for sales-minded people to come and own a book of pre-tiered accounts. Your primary mission is to generate qualified pipeline by researching, prospecting, and engaging the right companies and stakeholders.
 
You’ll spend most of your time leveraging Kernel’s data-driven insights to develop hyper-targeted outreach, primarily via calls (our main channel), LinkedIn DMs, and other channels. We also encourage Commercial Associates to think outside the box to generate pipeline, such as by attending/organising events or by implementing new outbound methods.
 
You’ll partner closely with Marketing and AEs.
 
Identify and research high-fit companies and decision-makers using Kernel’s data
Build and maintain a consistently updated target list with clear qualification criteria
 
Execute a phone-driven cadence (cold calls + voicemails) to generate meetings
Take a strategic view of each account in your list, and multithread to get meetings booked
Mix LinkedIn, email, and phone in multi-touch cadences
 
Book qualified meetings for AEs and provide detailed call notes
Collaborate with Marketing to refine ICPs and messaging based on feedback
 
Iterate on messaging and cadences based on performance
Share field feedback to inform product and GTM strategy
 

We’re open to applicants who have no traditional sales experience, as long as you know that you want to work in a sales role and have excelled in whatever you have done before
Proven success as a top performer
Strong verbal and written communication skills
Research-oriented mindset, you like understanding the “why now” behind prospects
Entrepreneurial and proactive attitude; comfortable owning results
Hard worker, and willing to go the extra mile
Competitive, and target-driven
Nice to have:
Familiarity with tools like Outreach, Gong, or ZoomInfo
Experience selling B2B SaaS on the phone
Startup experience or exposure to early-stage GTM motion
Interest in AI, data, or automation
 
Prefer slow-paced, highly structured sales environments
Avoid cold calling or phone-heavy work
Need rigid scripts instead of conversational selling
 
Prefer remote work (requires 4+ days a week in the London office)
Don’t enjoy the intensity of early-stage GTM
Have side hustles or other projects that split focus