Account Director, Social

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Line Management: 
Line manage a team of Paid Social specialists (e.g., Account Managers and Account Executives, providing coaching, mentorship, and support for their development, workload management, and career progression. Lead the recruitment process for your immediate team.
Campaign Management:
Oversee the production of comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, articulating proposed tactics to stakeholders.
Oversee a team responsible for end-to-end setup of paid social campaigns across all relevant social platforms.
Ensure the standard of regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance.
Ensure all performance commentary delivers valuable insight and recommendations, identifying trends and recommending on-platform actions.
Lead client calls and presentations, ensuring the standard of end-of-campaign reporting and quarterly/annual reviews.
Client & Partner Management:
Responsible for delivering on the overarching paid social strategy across accounts, ensuring alignment with wider digital and comms strategies.
Act as a key social point-of-contact for clients, maintaining their confidence in the team's output.
Demonstrate deep understanding of media/technology developments, identifying and presenting opportunities to test and innovate in the paid social space, securing client backing.
Manage internal and external stakeholders (including key media partners like Meta, Twitter, Snap, TikTok, Pinterest) to deliver multiple projects simultaneously.
Operational Excellence:
Identify opportunities to test and innovate in paid social, developing initiatives to evolve standards and efficiency across the wider team.
Develop tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.
Ensure accurate and effective management of agency finance processes; ensuring the immediate team fulfils mandatory finance processes in a timely and accurate manner.

Deep Paid Social Expertise: Extensive experience setting up and optimising paid social campaigns across key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc.). Training certifications (e.g., Meta Blueprint) a plus.
Strategic & Analytical Acumen: Experience planning large-scale paid social campaigns (brand and direct-response objectives). Strong analytical skills, compiling detailed/insightful reports, identifying trends, and recommending actions.
Leadership & People Management: Proven experience managing a team of social specialists (preferably in an agency environment), including workload management, training, and mentoring. Experience line managing others and leading recruitment.
Client & Stakeholder Management: Proven track record of working with clients and external stakeholders, forming strong relationships, and comfortable presenting to clients and leading calls.
Communication & Influence: Excellent communication skills, able to articulate campaign rationale and insights, and communicate effectively with diverse backgrounds.
Integrated Perspective: Strong understanding of how paid social activity complements and enhances the wider marketing mix and integrates with broader digital and comms strategies.
Mindset: Collaborative, friendly, can-do attitude. Passionate about paid social, eager to test and innovate.

 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.