About the Job
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram)— building a scalable UA engine
Required Skills & Abilities
5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
Expert-level experience managing campaigns across Meta Ads at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads
Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
Solid understanding of web attribution principles and experience with tracking/analytics platforms
Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets
Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly
Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you
Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one
Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call
You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second
Upper-intermediate or advanced English proficiency
Ability to conduct market research and competitor analysis
Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage
#LI-Hybrid
Salary Range - gross per month (ranges may vary based on skills and experience)
€4.800—€5.800 EUR
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an
