Advanced Analytics Associate Director, GOC

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology or equivalent experience
7+ years of experience working in a data-based role, preferably in a media agency
Expose to measurement of both Direct Response and Brand Awareness campaigns
A/B experimentation and test design
Brand Lift studies and measurement methodologies
Control vs. exposed experimental frameworks
Short-term media effectiveness evaluation through experimentation
Experience managing a team and ability to delegate effectively
Proficiency in Excel, PowerPoint (Google docs a bonus)
Familiar with programming languages (SQL is a bonus)
Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
Strong organizational and project management skills
Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed