Advanced Analytics Manager, GOC

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

As a Manager, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. 
You will be partnering with your Analytics counterparts and cross-discipline team members across the United States and Bogotá, helping to create continuity among the various teams.
Everything with marketing data (collection, cleaning, analysis, and validation)
Communicate advertising campaign insights generated by our analysis and share communication best practices internally
Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
Support the wider Analytics team in implementing our measurement tools
Partner with members from other disciplines, including Planning, Investment, Activation, etc.
Transform complex data into actionable presentations
Proactively identify and resolve program & project issues, escalating appropriately
Stay up to date on our product offerings and how they affect analytics
Managing vendor and client communications

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising, or equivalent experience
At least C1 English language proficiency or equivalent
4-6 years of experience working in a marketing analytics-based role, preferably in a media agency or media research company
Proficiency in Excel, PowerPoint (Google Workspace a bonus)
Exposure to the measurement of both Brand and Direct Response marketing campaigns
Strong project management skills
Strong verbal and written communication
Strong attention to detail and ability to manage multiple tasks
Highly organized and efficient under pressure
Natural affinity for numbers/data and a passion for playing with data in order to solve problems
Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.
Experience with generative AI tools (Gemini, ChatGPT, Claude, etc.) a plus
Experience with programming languages such as R, SQL, and Python a plus

Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.