Associate Director, Media Planning, Pakistan

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

At WPP Media, our people are our strength, which is why fostering a culture of diversity, collaboration, and inclusion is important to us.

This role reports to: Business Director - Mindshare
Client that likes to be hands on and wants to learn more
Have fun while working
Be part of a team that works and plays together
Build a rapport with the immediate team
Establish relationships with media vendors
Ensures all processes employed by the team are compliant
Monthly meetings to be run and executed by you
Has made or developed any changes that will impact any buying performance to the clients.
Clear and concise communication skills – written and verbal
Having started to develop skills for the next level
Understand and developing negotiations on behalf of the client.
Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients
Getting close enough to the client to help identify an opportunity to maximize/improve their media investments.
Entrenching senior client relationships that position Mindshare as a principle business partner of the client/s.
Overall strategic approach on the account/s designed and delivered to meet Client’s business objectives and strategies.
Supporting GM in promoting Exchanges philosophy to client, identifying and managing opportunities and achieving buy-in from the decision makers.
Developing the scope of work with knowledge of the financial implications and budget requirements to provide required levels of service, negotiating terms of business to optimize account profitability for m/SIX and achieving sign-off from the client for the fee negotiation.
Co-ordinates appropriate resources from across the organization, including the global network and Mindshare, to meet client objectives within deadline.
Managing the P&L including delivery of agreed budget on the account/s
Supporting the heads on managing, advising and educating the client on Mindshare’s fee structure when projects have been identified outside the agreed scope of work.
Annual staffing plan based on job requirements, past performance, and future contingencies; reviewing the resource allocation throughout the year on a quarterly basis.
Selling solutions and the expertise of the team as opposed to the individual.
Setting KPIs and managing quality of output in front of the client.
Cultivating opportunities for additional business opportunities securing additional profitable revenue to the benefit of the client and Mindshare.
Ensure that the GM/MD is fully informed of any issues or developments that impact on agency performance and profitability.
Working with Business Planning to analyze the market situation of the client’s brands & products and translating in a way that the client’s understand.
Support when necessary to ensure alignment of all inputs from Groups/Specialists and making a decision with the client
Leadership of all key stakeholder relationships including media, creative /advertising agencies, client and other marketing partners to ensure alignment of media objectives and strategies
Collaboration with Specialist Group Partners to identify the best and most appropriate talent for assignments.

Skilled storyteller with experience communicating the benefit of marketing opportunities to brands.
Must have strong organizational and numeracy skills.
Strong negotiations skills.
Flexibility and able to work under pressure.
Able to set and meet multiple demands within challenging deadlines.
Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.
6-8 years’ experience in Planning/Buying & leading of teams in relevant field.
Experience driving revenue growth with emerging opportunities and established partnerships.
Master’s degree in marketing/media sciences or equivalent from a reputable business school.