Executive Media Planning, Pakistan

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to Business Manager
A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
Be an expert hybrid planner in both traditional and digital mediums
Been up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data; validating our recommendations
You would have a pulse of the business category & knowledge of competitive frame
Worked on moderate scaled live campaigns
Have initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional
Connected with internal specialist & external stakeholders’ units to integrate solutions
Been able to comprehend and apply our proprietary planning framework model in key campaigns
You would have landed live; larger scaled campaigns
You will have started to build relationships with the key decision makers within the current client portfolio
Master a flawless media execution process, working alongside various stakeholders
Develop a strong category acumen - from a media and business point of view
Identify a pipeline of commercially viable solutions to support our client’s goals
Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
Work closely with Media Planner to develop and maintain media plans
Prepare and update purchase orders within the execution framework
Manage Tracking of Client and Competition.
Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
Analyze data to provide client with recommendations for optimizations.
Maintain relationships with media suppliers and internal teams
Prepare and update media flowcharts for Media Planner’s assistance.
Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third-party resources
Monitor client billing; resolve any related issues
Ensure all media projects proceed according to plan and on deadline
Participate in media-planning strategy meetings with team members and help develop new ideas for client media plans.
Maintain a record of basic deliverables i.e. Droppages, premium positions etc.
To acquire knowledge on demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
Steward’s media buys in market to assure continuity and campaign delivery.
Create and maintain detailed/accurate files for each client for whom you are responsible.
Demonstrates highly organized campaign/timeline management, with strong attention to detail.

Curious and willing to learn with passion to leverage opportunities from challengers to leading brands
Strong analytical skills
Excellent personal/organizational management
Good interpersonal & social relations
Experience in handling marketing campaigns in mainstream media
Strong understanding of the cultural and consumer trends that are changing the media landscape
Minimum 1 year in media/digital/marketing experience
Fresh graduates are also encouraged to apply
BBA/MBA in Marketing or Media Sciences from a reputable university.
Digital media experience is an added advantage