Media Planning Manager Cali

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Experience & Foundation: 4–6 years of experience in 360° media planning across Offline and Digital channels, preferably within media agencies or regional accounts. Experience with FMCG clients is a plus.
Technical Proficiency: Strong knowledge of traditional media (TV, OOH) and digital platforms (Meta, Google, Programmatic), with solid Excel and data analytics skills. Experience with campaign implementation, tracking, and UTM validation.
Strategic & Analytical Acumen: Ability to translate client briefs into integrated media strategies, develop tactical plans, manage budgets, analyze campaign performance, and identify real-time optimization opportunities across channels.
Communication & Execution Excellence: Strong negotiation and stakeholder management skills, with the ability to interact directly with clients and media partners, coordinate campaign execution, and deliver clear reports on investment, performance, SOV, and post-campaign results. Intermediate to advanced English (B1/B2) required.