Senior Associate, Digital Media Planning, Pakistan

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

This role reports to: Business Manager
A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
Be an expert hybrid planner in both traditional and digital mediums.
Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
You would have a pulse of the business category & knowledge of competitive frame.
Worked on moderate scaled live campaigns
Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
Connected with internal specialist & external stakeholders' units to integrate solutions.
Being able to comprehend and apply our proprietary planning framework model in key campaigns.
You would have landed live; larger scaled campaigns.
You will have started to build relationships with the key decision makers within the current client portfolio.
Master a flawless media execution process, working alongside various stakeholders.
Develop a strong category acumen - from a media and business point of view.
Identify a pipeline of commercially viable solutions to support our client’s goals.
Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
Troubleshooting and resolving any issues with media/account teams and media vendors.
Assist CH/BM in developing brand KPI's.
Analyze data to provide client with recommendations for optimizations.
Maintain relationships with media suppliers, internal teams and brand teams.
Prepare Quarterly/Semi Annual & Annual media reviews and way forward.
Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.
Resolve billing related issues.
Work cross-functionally with Client management team and Account Directors as needed.
Work with cross function departments/teams as part of the media management process.
Showcasing of launches & presentations to the brand team after launch.
Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
Train Assistant Planner/Media Planner on media basics.

Must have strong organizational and numeracy skills
Flexibility and able to work under pressure.
Proficient in MS Excel.
Excellent personal/organizational management.
Able to set and meet multiple demands within challenging deadlines.
Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.
Must be a BBA / MBA from a reputable university of equivalent. 
Must have an experience of at least 3+ years in media/digital/marketing experience.