Senior Associate- Planning

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

3 best things about the job:
1. Puts you at the forefront of Integrated advertising (ATL + Digital) and measurement
2. Opportunity to hone integrated planning skills and knowledge across the spectrum of channels/platforms, through interacting and learning from our different platform specialists
3. Opportunity to be learn the ins and outs of how an integrated campaign is successfully planned, implemented, and measured
In three months:
• Mastered client management skills, delivering superior service and output for accounts handled
• Learned the basic media planning and optimization and analytics skills
• Managed to handle projects/executions independently
• Achieved a clear grasp of the ins and outs of the accounts handled
• Established a good working relationship with key stakeholders (internal and client teams)
• Proposed process improvements as needed
In six months:
• Identified new opportunity to grow business handled
• Mapped out the relevant account playbooks to ensure that handling of the accounts is of good standard
• Set internal KPIs for accounts managed
• Have full accountability on the revenue targets set for your accounts
In twelve months:
• Have majorly contributed to the successful launch of the brands handled
• Achieved 100% of revenue targets set for your accounts
• Proposed and acquired new sources of revenue to help achieve the annual targets of the team.
Responsibilities of the role:
A. Primary point of contact for account assignments
• Acquires, understands/processes and cascades briefs received from clients
• Works with strategists and specialists to ensure that the output of the agency meet or exceed client expectations
• Presents, defends or justifies, alongside strategists and specialists, the output of the agency
• Drives and captures agreements during meetings
• Ensures that smooth relationship is maintained with the different stakeholders of the assigned accounts
B. Senior Integrated Planner who ensures that deliverables for clients are met on time, in scope and within agreed upon costs
• Manages projects pre, during and after campaign
• Ensures that hours rendered by the team members are compensated for
• Diligently monitors achievement of revenue targets and account receivables/payables
• Performs administrative work, as required, to manage the business
C. Looks after the interests of the account
• Has an excellent understanding of the accounts/brands being handled
• Has a good grasp of the competitive landscape where the accounts/brands are playing in
• Diligently studies the consumer and digital landscape relevant to the business of the assigned accounts/brands
• Proactively shares “opportunities to win” to assigned accounts/brands
D. Looks after the interests of the agency
• Spots opportunities for business growth
• Protects agency intellectual property for services rendered
• Ensures smooth relationship between the agency and client
• Goes the “extra mile” to deliver the expectations of clients

Education
Candidate must possess at least a Bachelor's/College Degree, preferably of a business or research-related course
Work Experience
At least 3-4 year’s work experience including digital media function
Required Competencies:
(Knowledge, Skills and Attitude)
• Experience in advertising, public relations/communications, marketing or any similar field
• Strong English verbal and written communication skills
• MS Office Skills (Excel and PowerPoint)
• Strong analytical and numerical skills
• Client servicing skills
• Has a good grasp of the Philippine digital media landscape; capable of using tools such as ComScore, Similar Web, Effective Measure for audience planning
• Strong project management skills – ability to manage multiple projects and accounts
• Can work with minimal supervision
• Team player, and ability to work under pressure
• Experience in performance and programmatic media planning would be an advantage
Others:
• Knowledge in digital programmatic buying and coding is a plus