Senior Executive - Digital Planning

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and brand growth across various digital channels.
Work closely with internal teams to align digital marketing strategies with overall business and marketing objectives.
Analyze digital marketing metrics and report on campaign performance, providing actionable insights and recommendations for optimization.
Oversee the allocation of digital marketing budgets, ensuring resources are optimized for maximum impact and ROI, digital campaigns across SEO, SEM, social media, email marketing, and online advertising to ensure seamless execution. - Stay updated with the latest digital marketing trends, technologies, and industry developments to keep strategies relevant and competitive.
Liaise with external agencies and vendors to ensure the successful execution of digital marketing campaigns.
Proactively address and resolve any issues or challenges related to digital campaigns.

3-4 years of experience in digital marketing, preferably in media agencies, client-side teams, or media owners. -
Strong understanding of digital marketing platforms and tools, including SEO, SEM, social media advertising, and email marketing.
Ability to analyze digital marketing performance data and provide data-driven insights for continuous improvement.
Experience managing multiple digital campaigns simultaneously while ensuring deadlines and budget requirements are met.
Comfort with client interaction, with a preference for candidates with FMCG experience.
Experience working in cross-functional teams, with a proactive approach to contributing to team success.
Strong presentation, reporting, and communication skills to effectively share insights with stakeholders.
A keen interest in staying ahead of the curve with the latest trends in digital marketing, technology, and consumer behavior.