Senior Vice President, Strategy

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to: AOR Lead.
Working on one of India’s largest FMCGs to bring them best practices on media platforms, changing audience behaviours as applicable to the GCPL portfolio & competitive intelligence on Top 10 FMCG players
It is an integrated strategy role with expectations to deliver hands-on, granular insights on improving TV planning and digital planning– eg: Cost per reach analysis, Cross-screen media measurement, programmatic best practices, etc.
It is high on analytical skills, with complete command over large quantum of media data, generating and testing hypothesis, drawing insights & presenting to client top management
To deliver strategic projects requiring BARC deep-dive analysis on improving reach/targeting and efficiencies in TV planning for GCPL
To work with WPP Media practice experts to build POVs on digital planning – eg: YT/Meta best practices, programmatic best practices, etc
To build a competitive intelligence dashboard for GCPL with knowledge on TV and digital from the industry
Deliver on new initiatives like Attention Planning, Cross-screen measurement, Industry Betas
Suggest technology solves that will improve efficiency and effectiveness eg: new processes, dashboarding, automation, etc
Lead the awards agenda for work done on GCPL
To gain client confidence by independently engaging on the above projects and becoming their go-to person on improvements/ new initiatives.
Client recognition for strategy contribution on key campaigns and thought leadership
Liaison with Client Account Lead and with Client side Media Lead for identifying and prioritising key projects/campaigns requiring strategic interventions
Hands-on in creating the response to brief, structuring the response, building key sections and presenting to the client
Guiding strategy team members to support on strategy projects, effectively delegating and also enabling them to build their rapport with client’s team
Work closely with WPP media experts for industry best practices, building competitive intelligence.

Deep expertise in FMCG planning, having practical expertise in “How Brands Grow” model of marketing.
Excellent excel/mathematical skills – Being able to structure data, design BARC analysis for insights, do simulations and build mathematical models to explain fluctuations in reach, efficiencies, etc
Ability to drive conversation on improving process, bringing automation, efficiency, more intelligent reporting.
Disciplined and process-oriented
12 years with a strategy/core planning background in a media agency or/and a TV broadcaster/digital publisher – exposure to TV planning is a must with hands-on knowledge of BARC YUMI and previous experience of plan optimisations.
Worked with Top 10 FMCG advertisers in the country – across portfolio of brands with exposure to mass FMCG products
Independently developed annual media plans and TV media strategy with capability to structure, deep-dive into data, write presentations and confidently present. 
Has the industry experience and network strength to engage  Top digital publishers like Google, Meta, etc to bring best practices, competitive intelligence, beta products to GCPL
Preference will be given to candidates with s exposure to analytics, measurement frameworks &  attention Planning
Excellent collaboration skills to work within AOR team and across WPP Media