About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Key Responsibilities
Develop and execute business development strategies to achieve annual revenue and profitability targets.
Identify, pursue, and convert new business opportunities across target industry sectors.
Build and maintain relationships with senior client stakeholders and decision-makers.
Lead end-to-end pitch management, including opportunity assessment, solution development, proposal preparation, commercial negotiations, and contract closure.
Expand existing client relationships through cross-selling and up-selling opportunities.
Maintain a healthy sales pipeline and provide regular business forecasts.
Act as the strategic business partner for assigned key accounts.
Build long-term client relationships through consistent value creation and service excellence.
Understand client business objectives and recommend effective experiential marketing solutions.
Ensure timely delivery of projects while maintaining quality, profitability, and client satisfaction.
Lead client reviews, business planning meetings, and strategic discussions.
Manage client escalations and ensure effective resolution.
Adopt a consultative and solution-oriented approach to address client marketing and business challenges.
Collaborate with Strategy, Creative, Operations, and Production teams to develop integrated activation proposals.
Ensure recommendations are aligned with client objectives, consumer insights, budgets, and operational feasibility.
Promote innovation by introducing new formats, technologies, and engagement platforms.
Lead ideation for key business opportunities and strategic pitches.
Develop compelling business presentations and proposal documents.
Present concepts, strategies, and recommendations confidently to senior client stakeholders.
Mentor teams in storytelling, presentation development, and persuasive communication.
Deliver assigned revenue, profitability, and business growth objectives.
Ensure commercial viability of all proposals and projects.
Monitor account profitability and revenue realization.
Support timely invoicing and collections in collaboration with Finance.
Lead, mentor, and develop Client Servicing and Business Development teams.
Foster a culture of collaboration, accountability, innovation, and continuous learning.
Support performance management, capability development, and succession planning.
Required Skills & Abilities
Business Development
Strategic Account Management
Client Relationship Management
Integrated Marketing Solutions
Commercial Negotiation
Revenue & Profitability Management
Pitch Management
Proposal Development
Strategic Thinking
Solution-Oriented Mindset
Customer Focus
Innovation & Creativity
Executive Presence
Influencing & Negotiation
Decision Making
Collaboration
People Leadership
Results Orientation
Strong business acumen and commercial orientation.
Excellent ideation and conceptual thinking capabilities.
Outstanding presentation, storytelling, and communication skills.
Ability to simplify complex client challenges into actionable business solutions.
Strong stakeholder management and relationship-building skills.
Ability to manage multiple priorities in a fast-paced environment.
High proficiency in Microsoft PowerPoint, Excel, and proposal development.
Bachelor’s degree in business administration, Marketing, Communications, or a related discipline.
MBA or Postgraduate qualification in Marketing or Business Management preferred.
12–18 years of relevant experience in Experiential Marketing, Brand Activation, Events, Integrated Marketing, or Advertising agencies.
Minimum 4-5 years in a senior client leadership or business development role.
Demonstrated experience in acquiring new business and managing large enterprise accounts.
Experience leading multi-disciplinary teams and high-value client pitches.
Achievement of annual revenue and profitability targets.
New business acquisition and pipeline conversion.
Growth of existing client portfolio.
Client retention and satisfaction.
Account profitability.
Team engagement and capability development.
Strategy Team
Creative Team
Operations & Production
Finance & Procurement
Leadership Team
Clients
Prospective Clients
Agency Partners
Vendors
Industry Associations
Technology Partners
The ideal candidate will demonstrate the ability to identify growth opportunities, build trusted client partnerships, lead solution-driven pitches, and inspire cross-functional teams to deliver innovative experiential marketing solutions. The individual should possess a strong balance of commercial expertise, strategic thinking, creativity, and leadership to drive sustainable business growth and position the agency as a preferred partner for clients.
Qualifications
Experience:
18 years experience