AEO and GEO Marketing Manager

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the lar...

In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels

Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies

Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.
This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.
Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
Deliver regular reports and updates on channel performance to track progress and identify new opportunities
Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.
5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
Proven technical experience making websites SEO and AEO-friendly
Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
Proven ability to take initiative, independently problem-solve, and drive tasks to completion
Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams
Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
Experience working within the fintech, payments, billing, accounting, or startup industries
Experience writing SQL queries to extract and gather data independently
Bachelor's degree or 4 years of additional relevant professional experience