Head of Paid Social, Insurance

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.
Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.
Auto insurance, or another regulated leadgen domain
Advertorial or direct-response landing page funnels and conversion rate testing
Working knowledge of AI creative generation tooling
Familiarity with Looker
Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
A documented, repeatable playbook other buyers on the team can run.
Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

By the end of your first year:
Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
Monthly spend is materially higher than when you started, and margin held.
Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
Your testing playbook is in use by other buyers on the team.
Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.
Want to set strategy and hand execution to someone else. This role is in the account daily.
Have only bought inside an agency with no accountability for margin or profit.
Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
Treat compliance as the reason something cannot be done rather than a constraint to solve within.
Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.