Senior Marketing Operations Manager

We’re looking for an experienced Senior Marketing Operations Manager to oversee the delivery and analysis of Ethos’ CRM lifecycle campaigns, with an emphasis on email and SMS campaign execution. The ideal candidate is a thought partner for innovative use of experimentation, technology, data, and insights to drive ca...

This is a technical role that requires a blend of hands-on execution and longer-term, strategic planning. At Ethos, our offline experiences (email, SMS, direct mail, interactions with insurance agents) are all valuable touchpoints that we consider to be part of the core user experience. We’re looking for someone who...

Attend project kick offs and be involved in briefs to architect solutions prior to building

Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to drive new members through the insurance application process
Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points to drive conversion and engagement
Script dynamic communications to build a personalized user experience
Write SQL to manage/build data tables, and build custom audience segmentation
Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
Establishing high quality processes and infrastructure for our email and SMS tooling
Codifying documentation of internal best practices, tooling, and process improvements

Deep experience using Iterable, Marketo or similar email management software
Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors.
Strong analytical skills, competence in SQL, and experience with tools for doing data analysis i.e. Mode, Chartio, Redshift, Heap
Strong collaboration skills in team environments, ability to effectively work with key stakeholders to clarify campaign requirements, but able to act quickly as the decision-maker
High technical aptitude with the ability to quickly ramp up on internal nuances related to people, processes, and technology.
A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
Working familiarity with HTML/CSS
Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting
Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
Knowledge of the interconnectivity between technology and customer experience
Ability to compile a well-articulated dashboard and share performance metrics
Excellent project management skills, ability to multitask effectively, and work cross-functionally
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Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.