Social Media Lead

We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact.

This is a builder's role — hands-on and video-first. You'll set strategy, write briefs, and partner with our creative team. But you’ll also pick up a camera and design tools yourself, owning content creation, not just the calendar and the caption. You'll know the difference between a platform best practice and a gen...

You'll be a strategic, thoughtful partner to peers across Marketing, Product, Comms, R&D, and our executive team, bringing your own point of view on what social should do next. That takes judgment: balancing a lot of competing asks while staying anchored to what's actually driving impact. This role reports to the He...

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand.
A track record of building differentiated social strategy and content — not just executing against an existing calendar.
Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels.
Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job.
Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view.
Sharp editorial instincts and a strong point of view on what makes content work; skilled writer with a real feel for tone, clarity, and craft.
Genuine fluency in (or hunger to learn) the AI and future-of-work conversation; ability to turn concepts like agentic workflows and human-agent teams into content real people want to engage with
Data literacy — comfortable in a dashboard, letting performance inform, not dictate, creative decisions
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
 Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $147,000 -$167,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
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About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants