About the Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Key Responsibilities
Lead the development of enterprise-level CX strategies, translating complex business challenges into cohesive, human-centric brand experiences across digital and physical ecosystems.
Orchestrate close partnerships with clients and cross-functional agency leadership (Creative, Technology, Data, Account) to architect solutions that drive measurable business impact and transformation.
Drive business development and agency growth by identifying organic opportunities, leading strategic pitches, and framing innovative approaches to complex client problems.
Establish and champion measurement frameworks, ensuring all CX initiatives are tied to clear KPIs, business outcomes, and continuous optimisation.
Champion thought leadership within the agency and for our clients, keeping teams ahead of cultural, technological, and industry shifts to inspire forward-looking work.
Mentor and elevate a Strategist within the CX practice to foster a culture of curiosity, rigorous problem-solving, and cross-disciplinary collaboration.
Required Skills & Abilities
You are a systems thinker who excels at connecting the dots across disciplines — seamlessly translating high-level business intent into actionable, innovative execution. You are an empathetic and collaborative leader who builds trust with executive clients and internal teams, fostering an environment where diverse perspectives shape the best solutions. You are a bold, adaptable problem-solver who navigates ambiguity with confidence, champions brave ideas, and continuously challenges the status quo to drive meaningful impact.
7+ years of experience in strategic leadership roles spanning CX, Digital Strategy, Product, or Service Design, with a proven track record of orchestrating large-scale brand ecosystems.
Expertise in enterprise marketing fundamentals, digital transformation, and integrating emerging technologies (e.g., AI, CRM, CMS, loyalty/membership programs) into cohesive customer journeys.
Demonstrated experience in leadership, senior-level client management, and contributing to successful business development or pitch efforts.
Come prepared to discuss:, your POV on the future of brand experience, and a track record of how your strategic vision directly influenced business outcomes.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
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$90,000—$140,000 CAD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an
