Manager, Paid Social

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. The team are based at EssenceMediacom’s office at 1 Southwark Bridge Road.

Performance 
Leading the planning, creation, and on-going management of Paid Social campaigns 
Carrying out health checks on the accounts to ensure they are set up and running as per EssenceMediaCom best practice  
Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities 
Creating and leading the execution of development and testing plans including media owner betas where possible 
Preparing presentations and leading client calls and face to face meetings 
Working with the AD to devise campaign strategy and translate this into campaign delivery 

Profile 
Playing an active role in team meetings and agency events 
Writing case studies of great work delivered by the team 
Volunteering to assist with new business pitches, and other cross-agency initiatives 

People 
Collaborating with other digital teams within the EssenceMediaCom hub 
Delegating and managing workloads across the junior members of the team 
Contributing to and owning personal development plans 
Arranging/attending training to progress you and the team’s knowledge and capability 
Motivating junior team members to develop their knowledge of social best practices 
Supporting the educating of planning teams on the benefits and purpose of Paid Social 

Process 
Making full use of the technology available, implementing processes and practices that maximize operational efficiencies 
The accurate management of budgets, adhering to the EssenceMediaCom finance process 
Taking responsibility for junior team members accurately following all aspects of EssenceMediaCom process 
Identifying opportunities for process improvement, and providing recommendations  

Performance measures:   
Consistently hitting and exceeding client’s targets 
Overseeing the implementation of best practices and knowledge sharing  
Managing the development of junior team members 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 
Exceptional hands on Paid Social experience and comprehensive knowledge of best practice 
Experience supporting, developing, and mentoring junior team members  
Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets 
An expert in developing and implementing audience strategies to optimise Paid Social campaigns 
Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks 
Proficient in using advance features available within the native and 3rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics 
Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients 
Aware of how Paid Social can integrate with other digital and offline channels 
Able to devise a testing approach/roadmap delivering statistically significant results and insights 
Experience working with client leadership, developing day to day client relationships 
Analytically minded with very good attention to detail, able to identify trends in large data sets