About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketin...
Key Responsibilities
The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of managed IO and self-serve programmatic media activity, you will work closely with both the Programmatic Account Director and your Programmatic Account Executive (& in some cases the global hub teams).
Competently create innovative Display & Video media plans designed to achieve specified KPIs
Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
Understand the products and solutions that could be relevant for clients that have been developed within the group.
Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Develop understanding of wider digital media mix to understand the role of display within it
Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
Develop strong relationships with media owners, tech partners and other service providers to select the most appropriate suppliers for campaigns.
Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
Strong working relationships with key stakeholders within the agency e.g., Ad operations team
Be an active member of the display team community, presenting in department meetings, sharing learnings, and participating in Sprints to drive the collective knowledge base forward.
The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends, via buying templates and processes.
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
Required Skills & Abilities
Passionate about programmatic activation and driving continued excellence/innovation.
Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon.
Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
Management experience, teaching and developing a more junior team member
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps– audience, media, creative
Excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder relationships; internal, client and supplier
Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
