Executive, Digital Media Planning, Pakistan

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring together the best platforms, people, and partners to create limitless opportunities for growth.

Work on innovative digital campaigns across leading global and local brands.
Gain hands-on exposure to major digital platforms including Google, Meta, TikTok, YouTube, Programmatic, and E-commerce.
Develop expertise in audience planning, digital strategy, data analytics, and campaign optimization in one of the world's largest media organizations.
Gain proficiency in WPP Media's digital planning tools, media systems, and reporting dashboards.
Build a strong understanding of digital media channels, audience behaviors, and platform capabilities.
Assist in the planning and execution of live digital campaigns.
Develop relationships with key digital media partners and platform representatives.
Support campaign reporting, performance tracking, and optimization recommendations.
Acquire category and competitive landscape knowledge for assigned clients.
Independently manage day-to-day planning and execution of digital campaigns.
Develop digital media recommendations aligned with client objectives and KPIs.
Collaborate effectively with strategy, investment, analytics, and content teams.
Deliver campaign performance analyses with actionable insights.
Build strong working relationships with client stakeholders and media partners.
Become a trusted digital planning partner for assigned accounts.
Lead planning and execution of integrated digital campaigns.
Leverage audience, platform, and performance data to drive media innovation.
Identify growth opportunities and new digital solutions for clients.
Contribute award-worthy and business-driving digital media ideas.

 
Support the development of digital media plans across paid social, search, video, display, and programmatic platforms.
Prepare media plans, flowcharts, budget allocations, and campaign implementation documents.
Coordinate campaign launches with internal teams and media partners.
Monitor campaign delivery, pacing, and performance against KPIs.
Analyze campaign data and provide optimization recommendations.
Prepare weekly, monthly, and campaign-end performance reports.
Maintain accurate documentation for all digital campaigns.
Coordinate with platform partners including Google, Meta, TikTok, Snapchat, LinkedIn, and local publishers.
Stay updated on market trends, platform developments, and emerging technologies.
Conduct competitor tracking and digital landscape analysis.
Assist in audience planning and targeting recommendations.
Ensure campaigns are delivered on time and within budget.
Support billing reconciliation and campaign financial tracking.
Participate in client meetings and contribute digital media insights.
Work closely with analytics and performance teams to improve campaign outcomes.
Maintain strong quality control and attention to detail across all campaign activities.

 

Passion for digital media, advertising, technology, and consumer behavior.
Strong analytical and problem-solving mindset.
Ability to interpret campaign data and generate actionable insights.
Effective communication and stakeholder management skills.
Excellent organizational and project management abilities.
Curiosity and eagerness to learn about evolving digital platforms.
Understanding of the digital ecosystem including paid social, search, video, display, and e-commerce media.
Strong attention to detail and ability to manage multiple priorities simultaneously.
Bachelor's degree in marketing, Media Sciences, Business Administration, Communication, or related disciplines.
0 to 2 years of experience in Digital Media, Marketing, Advertising, or related fields.
Fresh graduates with strong academic performance and a passion for digital media are encouraged to apply.
Knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, or analytics tools will be an added advantage.
Proficiency in Excel and PowerPoint.
Strong numerical and analytical skills.