Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.
Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.
Ro is looking for a Director of Integrated Marketing to lead the development and execution of our highest-priority integrated marketing campaigns.
This is a senior, hands-on role for a marketer who knows how to take a strong creative idea into a cohesive campaign that reaches consumers across paid, owned, and earned channels. You’ll bring together Brand, Product Marketing, Growth, Communications, Insights, and other channel teams around a shared campaign strategy and ensure that every part of the campaign works together to maximize its impact.
You’ll be accountable for integrated campaigns from early strategy and planning through launch and performance assessment. You’ll propose how an idea should come to life across channels, identify the moments and tactics that can make it bigger, establish the campaign plan and operating cadence, and drive alignment among the cross-functional team and prioritize exceptional execution.
At Ro, Directors are both leaders and operators. This role will initially be an individual contributor, but will have significant cross-functional leadership responsibility. You should be equally comfortable shaping the strategy for a major campaign and getting into the details required to make it successful.
10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles, within a high-growth consumer, DTC, or digitally native business.
A track record of personally leading large, cross-channel consumer campaigns from strategy through launch, with clear examples of the role you played and the impact the work had.
Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with enough fluency across disciplines to connect the work while respecting the expertise of functional channel owners.
Strong consumer and creative judgment. You know what makes an idea compelling and can identify opportunities to make a strong creative concept work harder across channels without needing to be the person who develops the creative concept.
Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams.
Exceptional cross-functional leadership. You can create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines.
Strong operational instincts and attention to detail. You know that exceptional campaigns require both a strong idea and excellent execution.
Experience operating in a lean, fast-moving organization where senior leaders are expected to both set direction and execute.
Low ego and high ownership. No part of getting an important campaign successfully into market is beneath you.
In your first year, you'll have established yourself as the person Ro turns to when we need to bring a major marketing moment to market exceptionally well.
Our highest-priority campaigns will have a clear integrated strategy, stronger coordination across teams and channels, and a cohesive consumer experience from first exposure through conversion and beyond. Brand will have a partner who helps maximize great creative ideas across the full marketing ecosystem; channel owners will have clarity on how their work contributes to the larger campaign; and Product Marketing will be able to maintain deeper focus on product positioning, claims, launches, and channel strategy rather than serving as the operational owner of every major campaign.