Associate Director, Activation and Delivery, UK

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2480 - Associate Director, Activation and Delivery, UK

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include:
Extensive Paid Social Expertise: In-depth, hands-on proficiency across all major paid social advertising platforms, including Meta Ads Manager (essential) plus TikTok Ads Manager and Pinterest Ads Manager (desired). Minimum of 4+ years of experience in paid social media.
Team Supervision & Development: Proven track record of successfully overseeing, mentoring, and developing a team of junior paid social specialists. This includes guiding day-to-day account management, ensuring performance standards, and fostering professional growth.
Client & Stakeholder Management: Demonstrable ability to build and maintain strong client relationships, serving as a trusted point of contact and advisor. Capable of developing and nurturing relationships with suppliers and other internal/external stakeholders.
Commercial Acumen & Strategic Execution: Strong understanding of how paid social campaigns contribute to business objectives and ROI. Ability to translate client goals into effective campaign strategies and oversee their successful execution, including budget management and identifying optimisation opportunities.
Analytical & Reporting Excellence: Proficient in interpreting complex campaign data, identifying key trends, deriving actionable insights, and presenting comprehensive performance reports and recommendations to stakeholders.
Communication & Presentation: Exceptional written and verbal communication skills, with the ability to articulate complex strategies and performance insights clearly, concisely, and persuasively to diverse audiences. Confident in leading client calls and presentations.
Project & Quality Management: Excellent organisational skills, adept at managing multiple client projects and team priorities concurrently, ensuring adherence to quality standards and best practices.
Proven track record of contributing to new business pitches and client growth initiatives.
Relevant industry certifications (e.g., Meta Blueprint).