Associate Vice President, Strategy

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to: Vice President Strategy, with dotted line reporting to the Business lead
3 best things about the job:
You will be responsible for building India -centric cultural and audience understanding relevant for the brand through superior storytelling, leveraging local insights, trends & socio-economic shifts
This would help unlock category, consumer cultural, competition and shopping insights that lead to improved media recommendations for existing clients
Lead strategic conversations with senior clients on identifying growth levers - new audiences, platforms and media models to drive brand metrics
Get deep understanding of the category, consumer and competition approach for your set of brands
Present deep dive on audience behaviours, attitudes, emerging trends relevant to be addressed in marketing – both qualitative and quantitative
Start engaging directly with the client on key projects
Work with the media team in landing the implications of the insights on media recommendations
Regular engagement with client with a cadence on strategy
Working on identified large strategy project along with account team, based on business challenge
Work with cross-functional teams as the strategy expert guiding content, influencer and other brand activations
Delivering Breakthrough work by new thinking around audiences, consumer journeys, platforms that influence brand goals
Bringing cross-category learnings together to set up client strategy workshops, setting up partner days, and regular reviews with clients
Involved in central strategy projects that deliver thought leadership with articles and whitepapers
Research, research, research! – Build a strong foundation that elevates discussions with senior clients
Crafting narratives that address the business/brand problem statement with strong insights
Working with cross-functional teams including content, media planners to land the implications of these insights into action plans
Strong overview and custodian of the account’s strategic direction, business challenges and emerging oppurtunities

Extremely well-read, well informed about marketing trends especially in the travel sector, having a strong pov on culture, audiences, localised insights, brand building and emerging role of technology in marketing
Extreme curiosity – investigating the why of something, being able to draw patterns and learnings from multiple industries and adjacencies
Excellent presentation and storytelling skills –Independently building a client-centric perspective, ability to confidently present to senior management, make executive level visually stunning presentations
Familiarity with digital marketing principles including OTTs, Video, Social and KOLs
Must be able to articulate consumer journey, key touchpoints/platforms and brand behaviour on platforms needed for brand growth
Optimistic and collaborative – Being able to successfully work across functions, disciplines while being seen as a valuable contributor and enabler
8+ years with a blend of account planning and media agency exposure
MBA++ with marketing specialisation
Preference for working on global brands in senior roles presenting to top management
Must understand fundamentals of digital marketing including Google, Meta certifications.