National Broadcast Buying Associate

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The National Broadcast Buying Associate supports the execution, implementation, and optimization of national broadcast media campaigns by managing media buying activities, monitoring campaign delivery, tracking performance against KPIs, coordinating billing and reconciliation processes, maintaining accurate system r...

6-18 months of experience in media buying, campaign execution, broadcast planning, or advertising operations.
Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyze campaign performance and prepare reports.
Knowledge of media research and measurement tools such as IBOPE (TV Data, Monitor), CPI, Comscore, Admetricks, and Google Analytics.
Understanding of media buying processes, audience analysis, campaign monitoring, profitability analysis, and vendor management across multiple media channels.
Strong organizational, analytical, and communication skills, with the ability to manage multiple priorities, collaborate with cross-functional teams, and maintain strong relationships with clients, agencies, and media partners.
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