Manager, Social

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own init...

First class communication skills, both written and oral.
Exceptional hands on Paid Social experience and comprehensive knowledge of best practice across all major social platforms
Experience supporting, developing, and mentoring junior team members
Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
An expert in developing and implementing audience strategies to optimise Paid Social campaigns
Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
Proficient in using advance features available within the native (Meta, Tiktok, Snapchat, Pinterest, Reddit, X, Linkedin, etc.) and 3rd party platforms (Smartly, Sprinklr).
Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
Confident in new AI technologies and solutions
Ability to work under pressure and to tight timelines.