Associate Director, Sports & Entertainment, India

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Opportunity Identification & Curation
Identify relevant upcoming films, OTT shows, talent and entertainment properties based on brand requirements and cultural opportunities.
Proactively curate opportunities across Bollywood, Hollywood, regional cinema and streaming platforms.
Evaluate opportunities through a combination of audience fit, cultural relevance, content context, reach and brand objectives.
Strategy & Creative Development
Translate brand briefs and business problems into compelling Film and OTT partnership ideas.
Work closely with production houses, studios, platforms, creators and internal teams to develop data-backed and creatively strong brand integrations.
Ensure integrations feel authentic to the narrative rather than forced brand placements.
Partnership & Campaign Management
Lead projects end to end across negotiations, creative development, production, approvals, asset delivery and amplification.
Manage multiple stakeholders and complex timelines while ensuring campaigns are delivered to the highest quality standards.
Build strong relationships across production houses, studios, OTT platforms, talent ecosystems and other entertainment partners.
Execution Excellence
Protect the creative integrity of every association while ensuring clear and meaningful brand visibility.
Work closely with partners during production and post-production to deliver all committed integration and amplification assets.
Anticipate challenges and solve for changes that may arise during the course of production or campaign rollout.
Campaign Monitoring & Optimization
Track campaign performance and recommend interventions or amplification opportunities where relevant.
Work closely with content, planning and buying teams to maximise the impact of the partnership beyond the core integration.
Measurement & Learning
Build comprehensive campaign reports linked back to the objectives defined at the outset.
Conduct post-campaign evaluations covering brand, media, content and cultural impact.
Develop learnings and best practices that improve future Film and OTT partnerships.
Develop a strong understanding of the portfolio of brands, agency ecosystem and ways of working.
Independently manage Film and OTT campaigns from briefing through execution and reporting.
Proactively bring new opportunities and thinking to brands rather than responding only to briefs.
Build strategic annual Film and OTT opportunity plans across priority brands.
Increase the number of brands meaningfully participating in entertainment partnerships.
Develop a strong understanding of emerging trends across films, streaming, talent and audience behaviour.
Establish strong working relationships with key studios, production houses, platforms and internal stakeholders.
Establish best practices and frameworks for Film and OTT partnerships.
Become a trusted thought partner to brands on entertainment and popular culture.
Build a differentiated pipeline of partnerships across Bollywood, regional cinema and OTT.
Deliver against agreed annual business, partnership and campaign objectives.
Work across some of India’s largest brands
Build entertainment partnerships for a diverse portfolio of leading FMCG brands.
Put brands at the heart of popular culture
Work across films, streaming, talent and entertainment to create partnerships audiences genuinely want to engage with.
Operate at extraordinary scale
Be part of Mindshare and WPP Media, working within one of the largest media and marketing ecosystems in India.

 

Minimum 5+ years of relevant experience across entertainment marketing, branded content, film partnerships, OTT partnerships, studios, production houses or related businesses.
Prior experience working on film integrations, movie marketing partnerships, OTT associations or branded entertainment is strongly preferred.
Graduate degree mandatory; postgraduate qualification preferred.
Strong understanding of the Indian film, streaming and entertainment ecosystem.
Strong creative judgement coupled with the ability to evaluate opportunities strategically and commercially.
Excellent project-management skills and the ability to manage complex, long-gestation campaigns involving multiple stakeholders.
Strong presentation, communication and interpersonal skills.
Understanding of social media, digital marketing, content marketing and media amplification.
Proficiency in at least one Indian regional language is preferred but not mandatory.
Hands on Experience in pre and post-production will be an added advantage.