About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We are seeking a skilled and proactive Account Manager to execute and optimize Audio-Visual and Print media Planning and Buying for our esteemed Google client account (MFG). In this role, it would be ideal to have previous Print experience to bring to the team alongside a want to further learn and upskill in a broad...
Key Responsibilities
Execute media buys across designated channels (Print, Linear TV, VOD, Connected TV, Radio, Digital Audio, Cinema) based on approved media plans and strategies.
Lead on Print planning and buying within the team, bringing market knowledge and executional understanding.
Manage campaign pacing, delivery and performance, making real-time optimizations to ensure KPIs are met or exceeded.
Ensure all buying placements adhere to client guidelines, creative specifications and industry best practices.
Manage media budgets for assigned campaigns, accurately tracking spend and ensuring reconciliation with media owners.
Prepare regular performance reports, analysing data to identify trends, insights and optimisation opportunities.
Present campaign results and key learnings to the AV Lead / Associate Director and internal teams.
Working with the Finance team to ensure best practice in bookings and data management.
Conduct negotiations with AV/Print media owners and providers for specific campaigns, seeking to achieve optimal rates, inventory and value for our client.
Cultivate and maintain effective working relationships with media vendor representatives.
Stay informed about market rates, inventory availability and new opportunities within the AV and Print landscape.
Work closely with internal planning, digital performance, account management and creative teams to ensure seamless campaign activation and integrated media solutions.
Communicate effectively with all stakeholders on campaign status, performance and any issues that arise.
Provide support and guidance to junior team members as needed, particularly around upskilling in Print media activation.
Ensuring ongoing MMM data integrity and budget consistency across media channels.
Adhere to all WPP Media internal processes, financial procedures and client service standards related to media buying.
Contribute to the continuous improvement of AV/Print media buying processes and adoption of industry best practices.
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Relevant experience in AV media buying or a similar role within a media agency.
Proven experience in executing and optimizing media campaigns across key media channels (e.g. Linear TV, VOD, Connected TV, Radio, Cinema, Print, Digital Audio/Video).
Strong understanding of AV and Print media metrics, buying models and campaign performance analysis.
Demonstrated negotiation skills and ability to build rapport with media owners.
Proficiency in relevant buying platforms and tools (e.g. Mediaocean, BARB, RAJAR, JET data systems).
Excellent analytical skills, with a keen eye for detail and accuracy in managing budgets and data.
Strong verbal and written communication skills, capable of presenting information clearly and accurately.
Highly organized, proactive and able to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.
