About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
This role is within WPP Media where you will be instrumental in performing Social campaigns for a portfolio of WPP Media clients as a Social Associate.
Key Responsibilities
Lead the execution and optimization of Paid Social campaigns across major platforms (e.g., Facebook, LinkedIn, Twitter), ensuring alignment with campaign objectives and agency standards.
Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion), incorporating platform-specific best practices and advanced features.
Manage Paid Social activations across core and emerging platforms (e.g., LINE, TikTok, Snapchat, Pinterest), providing platform-specific insights and recommendations to enhance campaign performance.
Analyze campaign performance mid-flight and post-launch, delivering actionable insights and optimization plans to internal teams and clients.
Maintain up-to-date certifications (e.g., Meta Blueprint, Twitter Flight School) and proactively apply learning to improve campaign outcomes.
Take ownership of select cross-functional or innovation-driven projects, contributing to process improvements and test-and-learn initiatives.
Any other project or tasks as assigned from time to time.
Demonstrate strong understanding of WPP Media clients’ priorities, campaign KPIs, and client business objectives to influence planning and execution decisions.
Provide consultative input to internal teams on evolving media behaviors, social platform innovations, and audience engagement strategies.
Proactively identify performance gaps and recommend data-driven solutions to enhance effectiveness and efficiency of campaigns.
Resolve campaign delivery challenges with minimal supervision, and escalate complex issues with a clear solution-oriented approach.
Ensure financial and operational compliance with WPP Media processes and contribute to audit-readiness and documentation.
Actively contribute to team knowledge sharing by mentoring junior team members and participating in training sessions or case study presentations.
Continuously expand and share knowledge and understanding of new trends, channels and technologies across social activation.
