Executive, Integrated Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Campaign Management: Fully execute paid social media campaigns on Meta and TikTok (setup, targeting, creative, daily budget/pacing).
Optimization: Monitor performance, identify trends, and implement real-time adjustments to boost results (e.g., ROAS, CPA, CTR).
Reporting: Generate clear reports, translating data into actionable insights for internal teams.
Platform Expertise: Stay updated on platform features/best practices, testing new opportunities for superior social solutions.
Quality Assurance: Ensure accuracy in setup, tracking, and adherence to brand safety guidelines.
Collaboration: Work with Programmatic, Client Services, and Strategy teams for integrated solutions.

 
Within 3 Months:
Successfully complete all training and onboarding for Meta and TikTok platforms.
Independently set up campaigns accurately and on time.
Demonstrate a clear understanding of basic campaign optimization techniques.
Contribute effectively to daily budget pacing and management.
Within 6 Months:
Consistently achieve and exceed client campaign KPIs and performance targets.
Proactively identify and implement optimization strategies without constant supervision.
Generate clear, insightful, and professional performance reports.
Actively contribute to internal discussions on social media best practices and new platform features.
Within 12 Months:
Become a recognized internal expert for Meta and TikTok operational best practices.
Proactively identify and test innovative opportunities and new ad formats to drive superior results.
Contribute strategic input for social campaigns, integrating with broader media strategies.
May assist in guiding and sharing knowledge with junior team members.

 

Education: Bachelor’s degree in marketing, Advertising, Communications, or related field (or equivalent experience).
Digital Passion: Strong, real interest in digital advertising and social media.
Platform Familiarity: Basic to intermediate understanding of Meta Ads Manager and TikTok Ads Manager.
Analytical Mindset: Able to interpret data and turn insights into action.
Attention to Detail: Exceptional organizational skills and a careful eye for accuracy.
Communication:Excellent verbal and written communication skills in Thai are vital for clearly explaining performance, and proficiency in English communication is also essential.
Proactive & Eager to Learn: A self-starter keen to master new technologies and best practices.
Social Ad Buyer Skills: Any hands-on experience buying/optimizing campaigns on social platforms.
Young Digital Talent: Ambitious, innovative, with a fresh perspective.
Certifications: Relevant social media advertising certifications (e.g., Meta Blueprint, TikTok Academy).
Programmatic Understanding: Beneficial for future career development within our integrated solutions team