About the Job
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Intern...
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution ...
Available Locations: San Francisco, New York, Seattle, Austin, Chicago
Key Responsibilities
Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth.
In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.
Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
Define campaign narrative, target audiences, and success metrics
Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
Build strong relationships and influence stakeholders across the organization
Develop and oversee creation of campaign content working with both internal teams and external resources
Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
Ensure content consistency and quality across all campaign touchpoints
Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI
Track key performance indicators (KPIs) for all campaigns
Analyze campaign data to identify trends, opportunities, and areas for improvement
Provide regular, actionable insights and recommendations to leadership and stakeholders
Required Skills & Abilities
7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
Proven track record of successful end-to-end campaign management and optimization
Strong problem-solving abilities with experience finding creative solutions within operational constraints
Experience working with AI tools (OpenCode, Claude, Gemini)
Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
Data-driven mindset with experience interpreting information to make smart business decisions
Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
Bias for action and willingness to experiment with new approaches, tactics, and channels
Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies)
Background marketing to IT, security, or other technical buyer personas
Experience designing and executing account-based marketing (ABM) programs and campaigns
Experience driving competitive and vertical marketing initiatives
