Field & Events Marketing Manager

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need t...

Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination
Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget
Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team
Implement and maintain event lead tagging in HubSpot so every lead and attendee is attributed correctly
Run post-event follow-up sequences and hand off warm conversations to sales quickly
Track attendee engagement after each event and share insights that shape which events we invest in next
Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing
Support planning and execution for a Stepful-hosted event next year
Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up

5+ years of events or field marketing experience, including at a startup
A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution
Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar)
Experience running webinars or virtual events from promotion through follow-up
Scrappiness: you're comfortable building your own processes and tools when there isn't infrastructure in place
Strong project management and communication skills, and a habit of flagging risks early to sales and marketing partners
Willingness to travel to events, including during the busy fall season
You've run events for healthcare, health system, or HR and workforce audiences
You've helped launch a company's own flagship event or customer summit
You've worked in EdTech, workforce development, or healthcare
Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview