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Publishing / Offline Investment Manager

WPP Media
New York, United States Full Time USD 60,000 - 140,000 p.a. 28 days ago

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Act as liaison with Strategic Planning Groups and other partners to identify client objectives and other account directives. Take the lead role and oversee junior staff in vendor negotiations and be responsible for creating plan/buy recommendations and presentations.

Key Responsibilities

Serve as the primary contact for the Strategic Planning Group and other partners during development. Create final plan recommendations covering title/partner selection, scheduling, and category and vehicle rationale
Oversee print-plan / offline implementation and stewardship, including contracts, space reservations, positioning reports, and related paperwork. Support the Strategic Planning Group in presenting print and or publishing cross-channel opportunities to clients
Lead day-to-day campaign implementation based on client objectives and strategy. Participate in pricing, positioning, and added-value negotiations; develop media-company packages and innovative ideas that maximize campaign effectiveness and client value
Monitor positioning activity and assist in the negotiation of necessary makegoods
Oversee completion of positioning reports
Manage development of media company packages to maximize discounts, exposure and overall value to clients
Maintain a thorough understanding of client deliverables; monitor ad positioning, assist with makegood negotiations, and oversee the completion of positioning reports
Ensure post-buy analyses are completed, and client rebates are generated. Review Prisma estimates and buys monthly and resolve billing discrepancies promptly
Provide support to Strategic Planning Group to help sell the use of print to clients
Utilize proprietary WPP Media planning tools
Manage development of innovative ideas to enhance campaign effectiveness
Utilize WPP Media buying tools (e.g: AdMeasure, Media Radar, Vivvix, Clear Decisions, Catalyst)
Ensure that junior staff is effectively performing assigned implementation tasks
Maintain working knowledge of all client deliverables
Ensure that estimates are reviewed monthly, and that billing discrepancies are handled in a timely manner
Evaluate new and existing media opportunities for clients
Maintain strong working relationships with both internal and external partners
Represent WPP Media with the highest possible level of professionalism to both clients and vendors
Ensure highest level of innovation delivered for all client campaigns
Play key role in training and mentoring of junior staff
Continue to develop expertise on the communications industry
Keep current with industry news by reading trades, agency publications
Assist in departmental/Agency new business efforts

Required Skills & Abilities

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
4-6 Years of experience within Media with a focus on Luxury business if possible
Excellent analytic and quantitative skills, including proficiency in math
Excellent written and verbal communication skills
Collaborative and astute - able to build trust and respect within our network
Exceptional organization skills, multi-tasking capabilities and detail oriented
High level of comfort and proficiency in Excel, PowerPoint, and Outlook
High level of understanding of MediaRadar and MediaOcean/Prisma
Strong interest in media

Qualifications

Experience: 4 years experience

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