Regional Director, Digital

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Team Honda is on a transformative journey with Honda Motor Europe to aid data-driven decisioning, prove marketing effectiveness and drive incremental order growth for its four divisions – Automobiles, Motorcycles, Marine and Power Products.

At WPP Media, we believe in the power of culture and our people.  It’s what elevates us to deliver exceptional experiences for both our clients and each other.  In this role, it will be critical to embrace WPP & WPP Media’s shared core values:
The ideal candidate will have a strong background in digital media operations for planning and execution, proven leadership experience and the ability to collaborate across markets, platforms, internal and external stakeholders.
Extensive experience in biddable media operations and execution within a large-scale organisation or agency environment.
Proven leadership experience in managing teams and driving digital transformation.
Strong expertise in data-driven marketing and the integration of 1PD data sets into digital platforms and digital audience targeting technology.
Experience working with brand safety and verification platform partners, their commercial model and the impact on to media platform decisioning.
Deep understanding of channel maturity models, test-and-learn and incrementality frameworks and digital media best practises.
Strong analytical and problem-solving skills with the ability to translate insights into strategic action.
Extensive experience working with the biddable platforms themselves towards gaining HME a competitive advantage.
Experience and familiarity with Ad Operations processes to ensure best practise processes are in place for digital media execution.