About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Key Responsibilities
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Senior Executive. This is a full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon. This role is part of the XCM EU Regional Hub team.
XCM is Amazon’s Cross-Channel Marketing division, delivering all communications for Amazon.com, including large tentpole campaigns such as for Black Friday and Prime Day. OpenDoor is XCM’s media partner everywhere in the world except North America and Latin America. XCM is the largest business division within Amazon, the WPP OpenDoor team supporting them in its biggest growth regions across Europe, India, Australia, Middle East and South East Asia.
Media planning:
Contribute to the development of comprehensive media plans across various channels, aligning with client objectives and budget.
Conduct in-depth research and analysis of target audiences, market trends, and competitive landscape to inform media strategies.
Develop DE+I planning and carbon conscious media strategies.
Utilize media systems and tools, including WPP Open AI platform, to generate insights and optimize campaign performance.
Stay abreast of the latest trends and innovations in the media industry, sharing knowledge and insights with the team.
Support the team in developing communication frameworks and cross-media strategies.
Campaign management:
Support smooth execution of media plans, ensuring adherence to timelines, budgets, and quality standards. This includes (but not limited to) updating schematics, providing media plans to clients, chasing creative, etc.
Collaborate with activation teams to deliver timely and effective responses to client requests and tactical plans.
Monitor campaign performance, identify areas for improvement, and implement optimization strategies.
Support financial processes, including PO trackers, bookings, reconciliations, and query resolution
Update internal and external status reports.
Assist in the development of client-facing presentations and reports.
Effective communication:
Serve as a point of contact for client inquiries and requests, always maintaining professional and appropriate client communication.
Participate in client meetings, providing updates on campaign progress and performance.
Facilitate regular meetings with the client and creative agency and collation of documents for those meetings.
Contribute to a positive and collaborative team environment.
Work with your line manager to your objectives and goals in line with your role and agency vision.
Required Skills & Abilities
Have a good understanding and competence in MS Office – PowerPoint and Excel in particular.
Understanding of industry standard media research tools
Understanding of how Activation works in different media channels
Have an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics
Can run simple tasks independently and either present to clients direct or package for wider team.
BONUS POINTS
Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
Demonstrates willingness to input into new projects and ideation sessions.
Assists in the development of communications frameworks and cross media strategy.
Supports with data reporting, audience intelligence and production of client facing presentations. E.g competitives
Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.
