Senior Copywriter

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their roster.
The ideal candidate needs to be a conceptually sound creative with a history of big ideas. A specialist in copywriting who has worked through the line, and is not afraid to get stuck in at the lower end of the funnel.
The day-to-day ask is to work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social.
Beyond that you will have creative opportunities to expand your thinking across other mediums, being more conceptual, as we look to expand the brands beyond CRM.
The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.
Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
Collaborating with cross-functional teams to improve content strategy and drive customer engagement
Analysing customer data to understand audience needs and preferences
Ensuring brand consistency in style and adhering to tone of voice in all CRM communications.
Being a brand guardian of the several different tones across the portfolio
Being a mentor to junior/midweight writers in the team, helping them develop their copywriting.
Presenting to and working closely with clients on copy.
Being conceptual, creating big ideas across a number of brands in the group, that push CRM communications
Expresses copy with clarity; on brand; on message and targeted to audience
Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
Comprehends and understands brand continuity, brand guidelines and brand positioning
Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
Executes creative copy at the direction of the creative director
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as
Life Assurance
Permanent Health Insurance
BUPA
Flexible hybrid-working schedule
Enhanced family friendly policies
Well-being Programme
Employee Assistance Support
Cycle to Work Scheme
Eye Care and Glasses Vouchers
Season Ticket Loans
WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Previous experience as a Copywriter, CRM specialist, or similar role
Excellent interpreting and adopting the writing style of our brand/s
Proficiency in content management systems and CRM tools
Familiarity with creating and optimizing SEO content
Excellent written and verbal communication skills
Ability to meet deadlines while maintaining high-quality work