About the Job
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clin...
Key Responsibilities
You'll run the German lifecycle programme day to day: the builds and the flows that ship it. You won't be starting from a blank page. Strong lifecycle programmes already exist, and your job is to take what works and improve it for the German market.
We're an early, lean international team, so this is a hands-on role: you'll be in the tool building the flows, not just briefing them.
You'll:
Run CRM and lifecycle for Germany, contributing to activation, adherence, retention, and LTV
Keep scaling what's live in Germany, finding the next unlock in the programme rather than letting it go stale
Be channel-adaptive: email leads in some markets, but you'll build the right mix for Germany rather than forcing one playbook
Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them
Report on whether lifecycle work actually moved retention and LTV, not just open and click rates
Work with local-language copywriters to localise and execute at quality and speed, owning briefing, QA, and delivery
Partner with the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is clean
Own deliverability, list health, and compliance (GDPR and local privacy rules) for the German market
Share winning programmes and learnings with other markets so a win in Germany reaches them quickly
This role is ideal for someone who wants to own lifecycle hands-on and is happy doing it lean before it scales. As Germany grows, this role is expected to grow with it. You'll be measured on retention and LTV in Germany, the speed with which lifecycle programmes ship, and the quality of the cross-market learning you contribute to.
Required Skills & Abilities
You're a lifecycle marketer who has owned a program end to end, from strategy to the flows themselves, and you're as comfortable in the data as you are writing the brief. You think in customer journeys and you reach for retention and LTV framing as easily as channel mechanics.
You'll likely bring:
4+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
Minimum B2 German level.
Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar also relevant), building flows yourself rather than handing them off
Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV
Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbook
Experience standing up a lifecycle program for a new market or brand, not just operating an established one
A command of deliverability, list health, and data compliance (GDPR and equivalents)
Strong written communication. You'd rather send a doc than book another meeting
Bonus points if you also bring:
Healthcare or other regulated-industry experience
Multi-market or international experience (especially Europe or APAC)
Experience with non-email-first markets, where WhatsApp or SMS carries the program
A second language relevant to one of our markets
Comfort with SQL or BigQuery, even at a basic query-modify level
People leadership experience, or a clear appetite to grow into managing a team
Fluency with Claude Code or other AI workflow tools. You use AI to make yourself and your team faster and more prolific, not to replace the thinking
