WPP Media: Senior Associate, Media Buying, Egypt

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Senior Trading Executive supports the Trading manager in the day-to-day management of media activities and to produce a cohesive media plan based on the client brief, including communications goals and brings together different disciplines for integration across multiple media channels. The Senior Trading Execut...

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
2-3 years’ experience in a media planning role with strong digital and performance marketing knowledge
Strong acumen for planning and buying media tools
Good industry knowledge across traditional and digital channels, strategic and conceptual development of brand marketing, industry & consumer trends would be beneficial.
A good communicator capable of expressing their own ideas, thoughts and concepts and a basic understanding of media planning with a natural tendency towards accuracy, attention to detail, establishing trust and relationship building.
Effectively applies rationale and logic when constructing media plans, uses in-depth analysis and understanding of implications.
Will need to have sufficient digital capabilities, showcase platform knowledge and understanding how to build audiences, use the right bidding strategies and correct formats for different campaign objectives across the funnel
Advanced excel skills would be preferred